Your hotel has a grade. You just haven’t seen it.
A 46-metric audit of your property’s digital presence: the AI engines, the search page, the reviews, the ads, the booking flow. Scored against your comp set, delivered in thirty seconds.
Free · no credit card · 4.9 ★ from 500+ hotels · 30-second analysis
Above market · 87/100 · #18 of 74
We pull
Every public signal. AI engines, search, reviews, ads, booking flow. No logins, no PMS.
We grade
Weighted against your comp set. Methodology published, reproducible.
You act
A prioritized queue and one number: what fixing it is worth.
The seven grades, and what each one is costing you.
Every grade comes with a prioritized fix queue: what to change, in what order, and what each fix is worth in direct bookings.
GEO & AI Visibility
Ask ChatGPT for a hotel here. It won’t say yours.
Website & Digital Presence
Loads in 2.1 seconds and Google has no complaints.
Reputation Management
4.7 stars, with three reviews still waiting on a reply.
Social Media
4.2 posts a week at 0.8% engagement. The comp set runs 2.4%.
Advertising & Brand
You’re buying clicks the OTAs already own.
Booking & Distribution
Every third booking pays a commission it shouldn’t.
Competitive Intelligence
The properties that take your bookings, and where each one underperforms.
See the evidence behind every grade.
“”
Ask ChatGPT for a hotel here. It won’t say yours.
Mentioned by 1 of 4 AI engines. Your comp set averages 3.
The dashboard drafts the entity pages and schema that get AI engines citing you.
Your grade, your comp-set rank, your upside.
Ranked #18 in a field of 74.
Executive summaryA read on The Riverton
The fundamentals hold. The site loads in 2.1 seconds, reviews run 4.7 stars with an 88% reply rate, and you sit #18 of 74 in your comp set.
The leak is upstream of the booking engine. Three of four AI engines skip you when travelers ask where to stay, and two OTAs buy your name in search, so demand you created books at commission. At a $284 ADR and 74% occupancy, closing those two gaps is worth about $1.42M a year, a +22% lift in direct. Both fixes are in your action queue, ranked by payback.
ADR$284Occupancy74%RevPAR$210Direct mix38%
Where the grade turns into bookings.
Pro re-scans on demand, ranks every fix by payback, watches your competitors, and answers questions with your own data.
Above market · 87/100
The honest answers.
- How long does it take?
- About thirty seconds. The scan reads 46 metrics from 38 public sources, builds your comp set, and returns a grade, a rank, and a revenue-upside estimate in one pass.
- Is it really free?
- The audit is free forever, no credit card. We charge for the dashboard: recurring scans, grade history, and a prioritized action queue. The grade itself can never be bought, at any tier. Full tiers are on the pricing page.
- What exactly do you grade?
- Marketing performance across seven sections: GEO & AI Visibility, Website & Digital Presence, Reputation, Social Media, Advertising & Brand, Booking & Distribution, and Competitive Intelligence. We grade the demand funnel that fills rooms, not the revenue outcome itself.
- How does this compare to STR?
- STR benchmarks revenue outcomes, ADR, occupancy, and RevPAR, from data hotels report. We grade the marketing that produces those outcomes, from public data only. Operators run both: STR tells you where revenue landed, hotelgrader shows which channels are leaking the demand behind it.
- Do I have to give you access?
- No. Public signals only: search results, review platforms, social profiles, ad libraries, and your booking flow as a guest sees it. No PMS connection, no Google login, no OTA extranet credentials.
- How accurate is it?
- Reproducible by design. Every report lists its scan date and source count, the methodology and weights are published, and grades are comp-set adjusted, so a B+ means the same thing in Lisbon as in Los Angeles. When your signals change, the monthly rescan moves the grade.